INCOMING ERASMUS+ TEACHER MOBILITY WITH ALTINBAŞ UNIVERSITY (TURKEY) AT CEPS KISELJAK
✓ Business Economy
✓ Traffic Engineering
✓ Energetics
✓ Safety
✓ Security studies
Published on
23.4.2025. u 09:56h
Between April 7 and 11, 2025, professor Deniz Akgül, Head of the Marketing Department at Istanbul Altınbaş University, visited “CEPS – Center for Business Studies” in Kiseljak as part of the ERASMUS+ staff mobility program.
During her mobility, Professor Akgül visited the laboratories used for practical training, got acquainted with the projects at CEPS and the equipment procured through the ERASMUS+ capacity-building projects (GROWTH and 1FUTURE), and delivered a guest lecture on the topic Neurological and AI Methods for Measurement in Marketing. The lecture generated significant interest and was well attended, with approximately 80 participants, primarily students and faculty members from the Business Economics and Information Technology study programs.
This visit provided students with an opportunity to expand their knowledge of modern research methods in marketing, as well as the application of artificial intelligence in that field. This activities and topics are of great importance for the future development of University College CEPS , as innovation and contemporary research methods are key elements of the institution’s strategic plans. The exchange of experiences through the ERASMUS+ program also contributes to strengthening international cooperation and improveing the work of CEPS through the sharing of ideas, knowledge, and best practices.
